Art Direction, Production, After Effects by MUMBOT.
This video was created to reflect the aesthetic of the MUMBOT WORLD plush and promote the release at HOT TOPIC (in-store and online) as well as at BOX LUNCH.
Photo Story:
"A ghostly little stroll with Meadow and her Aughostus plush…"
Concept, art direction, styling, photography, location, prop – all provided by MUMBOT. Vintage bought dress and MUMBOT enamel pin on the lapel.
Model: Meadow.
With Aughostus’s birthday approaching October 31st, it felt right to create a photo story for our social media showcasing the magic, mystery, nature aesthetic and creepy-cute atmosphere around this adorable ghost plush. Released on our social media @mumbot October 24th, 2020.